IN THE COMPANY OF WOMEN MANDARIN VERSION ANDROID
Luis and his small band of fellow developers needed a quick win to serve as proof of his concept and keep the troops motivated and engaged - and eating! Rather than trying to create an app with an evolving technology like virtual reality, Luis and his team focused on the iOs and Android platforms, creating their first app in three months in the hopes of soon generating revenue. Target growing niches to fuel market expansion and provide opportunities for innovation. Papermals Pre-K has Spanish and Mandarin versions to capitalize on the growing Latino market in the States and the large Mandarin-speaking population abroad. In California alone thousands of new kindergartners arrive on the scene each year, Luis discovered. A large customer market is needed generate a return on investment. A single AAA game could take as long as 18 months to develop, cost millions. Luis learned the importance of economies of scale while developing games at Sony. Keep your finger on the pulse of the market in order to provide timely innovations and provide a product that meets buyers' evolving desires. This dual purpose could potentially improve the return on investment. Luis wished to market his app as not only a game but also as educational technology. Know the business landscape.Īn entrepreneur must be intimately familiar with the industry he's operating in. Make a product that incorporates the a wow factor to increase sales organically. While Luis' education apps are less complex than the games he developed for Electronic Arts and Sony, he aimed to develop products that exceeded the ordinary and expected. He wanted his first app to have such a visually stunning interface that the pre-K crowd would adore it and that a high level of engagement would result in solid word-of-mouth referrals from parents and teachers.
You wouldn’t just go out and run the marathon on race day, would you?" asked Boggini, the COO of women's social network PSDNetwork. “Think of starting your first business like running your first marathon. “Very few people wake up one day and quit their job and start up their first company with no preparation,” wrote Heather Boggini on the blog Stilettos on the Glass Ceiling. Exchanging the comfort, security and recurring paycheck for a role where you eat what you kill requires thoughtful planning. “My corporate experience gave me the confidence to go out and create these games,” he said.īut it takes more than confidence to succeed as an entrepreneur. This was the case for Luis: His work experience gave him the technical expertise and his parenting role gave him the motivation to move from creating blockbuster action games to making high-quality educational apps. Whether it’s locating problems within their business and fixing them, or learning a new language later in life, the desire to improve is a strong sign that you might be an entrepreneur.” “Entrepreneurs are always looking forward," the blog of Wichita, Kansas-based Equity Bank said. "They constantly try to find ways to improve themselves and their business.